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Google Paid Marketing Services for B2C and B2B Businesses

We use our experience with Google's advertising platform to meet both your short-term and long-term objectives, with a relentless focus on the best return on ad spend and return on investment.

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  • Search, display, video and Shopping campaigns
  • Built for B2C sales and B2B lead generation
  • Every campaign judged on RoAS and RoI

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Every Google Ads format, used for the right job

Google offers several campaign types. We choose and combine them based on your goal, audience and budget.

  1. Search

    Search campaigns

    Text ads shown to people actively searching for what you offer.

  2. Display

    Display campaigns

    Image ads across millions of websites and apps to build awareness and retarget visitors.

  3. Video

    YouTube video campaigns

    Video ads that tell your story to the right audiences on YouTube.

  4. Shopping

    Shopping & Merchant Centre

    Product listings with prices and images, powered by your Merchant Centre feed.

Google Ads management, done properly

From the first keyword to the final conversion, every part of your account is set up to earn a return.

  • Keyword & intent research

    The searches your customers use, grouped by intent, with wasteful terms excluded.

  • Ad copy & extensions

    Relevant, tested ads with sitelinks, callouts and call extensions that earn clicks.

  • Merchant Centre setup

    Clean product feeds, approved products and optimised Shopping campaigns.

  • Audience targeting

    Remarketing, customer lists and in-market audiences layered on your campaigns.

  • Conversion tracking

    Sales, leads and calls tracked accurately through GA4 and Google Tag Manager.

  • Bidding & budget control

    Smart bidding strategies and budget allocation tuned for your target RoAS.

Different businesses, different playbooks

Selling to consumers and selling to businesses need very different Google Ads strategies. We run both.

B2C

Drive sales

Shopping, search and remarketing tuned for purchases and revenue.

B2B

Generate leads

Precise keywords, lead forms and call tracking for qualified enquiries.

Both

Short and long term

Immediate results from search, and long-term demand from video and display.

How we run your Google Ads

  1. 1 · Audit

    Review your account

    Structure, keywords, wasted spend, tracking and competitors.

  2. 2 · Build

    Structure for results

    Campaigns, ad groups, keywords and ads organised by intent.

  3. 3 · Launch

    Go live with tracking

    Conversions verified before budget is spent.

  4. 4 · Optimise

    Improve weekly

    Search terms, bids, ads and budgets refined continuously.

Clear returns on your Google spend

Account auditWhere your budget is going today, and where it's wasted.

Performance dashboardSpend, conversions, cost per result and RoAS in one view.

Your account, your dataThe Google Ads account stays in your name.

Make every click count

See all paid marketing services →

Questions about Google Ads

Can't find what you're looking for? Contact us or call +91 98913 68361.

How much should I spend on Google Ads?

It depends on your industry's cost per click, your goals and how quickly you want to grow. We recommend a starting budget that gives campaigns enough data to learn, then scale what proves profitable.

What is the difference between search and Shopping campaigns?

Search campaigns show text ads for keywords people type. Shopping campaigns show your products with images and prices, using your Merchant Centre product feed, and are usually the strongest format for online stores.

Can Google Ads work for B2B businesses?

Yes. With precise keywords, careful negative keywords and good lead tracking, Google Ads is one of the most effective ways to reach businesses actively looking for a supplier.

How do you measure return on investment?

We track conversions such as sales, leads and calls through GA4 and Google Tag Manager, attach values where possible, and report cost per result, return on ad spend and overall return on investment.

Will I own my Google Ads account?

Yes. The account and all its data remain yours. We manage it with access you grant and can remove at any time.

Ready for Google Ads that earn their keep?

+91 98913 68361

Speak with a Google Ads specialist today, or leave your number and we'll call you back at a time that suits you.

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