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Latest articles
How to Track AI Traffic in GA4: A Practical Guide
Google's default channel group definitions include a channel called AI Assistant. Read more...
Google Core Update Recovery: A Step-by-Step SEO Audit
Audit for lost ranks needs deep expertise and experience to find the cause
Meta Advantage+ Campaigns: What to Automate and What to Control
Meta has spent years moving advertisers from hand-built campaigns to automated ones. Sales, app and leads campaigns now start in an automation-first set-up,…
How AI Search Engines Choose Which Sources to Cite
Anyone who has to do with getting featured for organic traffic, would like to know how to get there. And, to do that, they need to know how pages are cited…
AI Keyword Research and Search Intent Clustering: A Practical Workflow
How to use a language model for keyword research and intent clustering, with trusted data sources, a grouping prompt and a checklist for verifying the output.
How to Build an AI Prompt Library for a Marketing Agency
A practical guide to building a shared set of tested AI prompts that your whole marketing team can reuse.