Bing Paid Marketing Services for Businesses
Bing and the wider Microsoft network reach searchers that Google campaigns alone can miss. We plan and manage Microsoft Advertising campaigns with the same focus on return on investment as the rest of your paid mix.
- Search ads on Bing, Yahoo and partner sites
- Microsoft Audience Network for display reach
- Managed alongside your Google campaigns
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A Bing Ads specialist will reply within one business day. For anything urgent, call +91 98913 68361.
An audience worth reaching
Microsoft Advertising extends your search presence to people who use Bing, Microsoft Edge, Windows search and partner websites.
Additional searchers
People who search on Bing and Microsoft products rather than Google.
Often lower competition
In many markets fewer advertisers compete, which can mean better cost per click.
Professional audiences
LinkedIn profile targeting helps B2B campaigns reach decision-makers.
Microsoft Advertising, managed for returns
We build Bing campaigns that complement your Google Ads, not just copy them.
Search campaigns
Keyword campaigns tuned for how Bing users search in your market.
Google Ads import & tuning
Import proven Google campaigns, then adjust bids and keywords for Bing.
Shopping campaigns
Product ads powered by your Microsoft Merchant Center feed.
Audience Network
Native and display ads across Microsoft's partner websites.
LinkedIn targeting
Target by company, industry and job function for B2B campaigns.
UET conversion tracking
Microsoft's Universal Event Tracking set up for accurate results.
Part of your complete search mix
Bing works best alongside your other paid channels. We manage them together so budget flows to what performs.
Extend your reach
Capture searchers your Google campaigns don't reach.
Judge on results
Cost per result and RoAS compared fairly across platforms.
Shift budget wisely
More budget to Bing when it outperforms, less when it doesn't.
How we run your Bing campaigns
- 1 · Assess
Check the opportunity
Search volumes and competition for your keywords on Bing.
- 2 · Build
Import and adapt
Campaigns imported or built, then adapted for Bing users.
- 3 · Track
Set up UET
Conversion tracking verified before spend.
- 4 · Optimise
Refine and report
Regular optimisation and reporting alongside your other channels.
Transparent results on Bing
Opportunity assessmentWhat Bing can realistically add to your results.
Cross-platform reportingBing results side by side with your other campaigns.
Your account, your dataThe Microsoft Advertising account stays in your name.
Questions about Bing Ads
Can't find what you're looking for? Contact us or call +91 98913 68361.
Is Bing advertising worth it?
For many businesses, yes. It reaches searchers who don't use Google and, in many markets, competition and costs per click are lower. We assess the opportunity for your keywords before recommending a budget.
What is Microsoft Advertising?
Microsoft Advertising is the platform behind Bing Ads. It shows ads on Bing, Yahoo, DuckDuckGo results, Microsoft products and partner websites across the Microsoft network.
Can you copy my Google Ads campaigns to Bing?
We can import them as a starting point, which saves time, but we then adjust keywords, bids and ads because Bing users and competition differ.
Does Bing work for B2B?
Often very well. Microsoft Advertising offers LinkedIn profile targeting, which lets you reach people by company, industry and job function.
How do you track conversions on Bing?
We set up Microsoft's Universal Event Tracking (UET), and align it with GA4 so results can be compared fairly across platforms.
Ready to reach searchers beyond Google?
+91 98913 68361Speak with a Bing Ads specialist today, or leave your number and we'll call you back at a time that suits you.